image courtesy of Robert Couse-Baker
Exposure, the internet, and you.
When you're thinking about selling your San Antonio home, you have a lot to consider. Price, staging or not, different listing tactics (bonuses, allowances, residential service contracts, inclusions, etc.), and who your Realtor® will be. It's a huge step in your life and getting it right is the goal. A improperly listed home can languish on the market and cause you more headaches than you want (who wants headaches?). One of the biggest functions of a Realtor® during your listing is getting your home noticed. With plenty of houses to choose from and buyers spending more and more time researching homes before they even contact an agent, your San Antonio home needs to be a stand out in order to sell quickly.
There are many ways to make your home shine and your Realtor® (and the internet) have a lot of great resources to help make your home stand out, but the one thing that will truly make your home stand out? Exposure. It may sound simple, but I see cases of it being overlooked all the time. You want to have your home out there, searchable and available to view on the internet, even at 3AM (and believe me, based on Google Analytics for my San Antonio MLS search tell me many people are looking at those hours).
Take a few houses that you know are for sale. Try Googling them. Can you find them? Can you find multiple sites that have info on the home? Any special stand-out sites with extra photos, descriptions, or video? The more you find, the better. Try different words for the homes. Don't just Google the address, try the neighborhood. When you start seeing the home in multiple places, you can see how much easier it is for a buyer to stumble across it when they are searching in their pajamas.
We have tools, but not everyone uses them.
Not every agent is using the internet to the best of it's abilities. Some of them don't use it all (and still have great success), but many of us have embraced technology and are doing everything we can to make sure when someone hits Google, they find your home. Recently, while doing research on homes for buyer-clients and I tried Googling several homes, guess what I found? Nothing. Not even on sites like Trulia. When I finally found the home, it was exclusively on their broker's site, but not on any of the major portals (and the agent's didn't have personal sites either). One place. That's not much in terms of exposure. The broker's site looked great, but if I had to spend that much time finding that specific home, what do you think a typical buyer would do?
Where is your home going to be when you list it? Will it be left to languish on the internet, never to be found? Or will it be exposed for the right buyer to find? Don't let your home be invisible. Let me show you how.
All content ©2008-2010 by Matt Stigliano unless otherwise noted.
Matt Stigliano, Realtor® Becker Properties | (210) 646-HOME | www.RErockstar.com
"Your all access pass to San Antonio real estate."