photo courtesy of Brasserie Pavil
Twitter can be used for good or evil. Which do you choose?
Ok, maybe not good and evil, but it can be used effectively or haphazardly. In light of my last post, "Re-defining ROI in the age of social media.," I've been thinking a lot about effective uses of social media and more specifically, Twitter. There's a consistent debate on how to manage it successfully for your business (no matter what business that may be) and I don't think there's anyone that can put a formula to it and give you the skeleton key to unlock Twitter's business potential.
What I do know is what I like and as a consumer what I pay attention to. In being active on Twitter within San Antonio, I have had the chance to meet some great local people who are making what I feel to be positive strides into connecting social media and business marketing - without the blatant advertising. On top of that, I am building those connections necessary for my own business. Sure, not all of them would say, "Matt is my first choice for a Realtor® in town," but one of them might. That's the theory of relationship marketing - you're never going to be everything to everyone, but if you can be everything to someone, you're a step ahead of where you were yesterday.
In order to support what I see as good business practices and a building of a strong group of local business and consumers who enjoy and use social media effectively, I decided to write a post on RErockstar.com about some of my favorite local businesses using Twitter. "Twitter For Business - Would you like fries with that?," is my way of encouraging those businesses to keep doing what they're doing and also serves a purpose for myself. Giving out good quality local information, getting to know more people, and building a local San Antonio real estate blog that consumers will come back to time and time again.
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Matt Stigliano, Realtor® Becker Properties | (210) 646-HOME | www.RErockstar.com
"Your all access pass to San Antonio real estate."