San Antonio's Rockstar Turned Realtor®

Ambassador Series: Google Has A Short Memory - Why Consistency Matters.

Google Analytics for

photo courtesy of Google Analytics and

Will you miss me when I'm gone?

You've all heard it before, your blogging needs to be consistent to matter most.  The veterans shout it from the rooftops all day long, yet when you're new to blogging it's hard to see why.  No one's reading your blog anyway, right?  Wrong.  Google is always out there, day and night - reading everything it can get it's hands on.  (Note: when I say "Google" I mean all search engines and not just the mega-giant that I prefer to all others.)  Google never sleeps.

Google does have a terrible short term memory problem though.  If you don't remind Google you exist, it will forget you.  Take a week off and you'll find those precious visitors just aren't finding you.  Take a month off and your page one results will slip through your fingers.  Without a consistent feed of reading material from your site, Google will forget you.

Dear Google, I will be away for a few days.

The graph above is from my personal Google Analytics for  There I was trucking along when I left for Vegas last Wednesday.  Thursday?  A few less visitors.  Friday?  A few less.  Saturday?  A few less.  You get the picture.  I posted on Monday (the last point on the graph) and it wasn't a hot topic, but as you can see, the act of posting something alerted Google that I existed again.  The article itself wasn't even the source of the most traffic, but even the not-so-well-read articles matter when Google takes a look at the whole picture.

Of course, there are other reasons for fluctuations in the number of visitors (you can see earlier on the chart that I experienced a spike in traffic that I was able to hold for a few days), but time and time again - when I have been less than consistent, my numbers have slipped.

Do you want more traffic on a regular basis?  Well then, start writing.  The veterans have been shouting it from the rooftops since you started - don't ignore them.

This post is part of my Ambassador Series - posts designed to encourage new bloggers and help answer some of the questions you might have.  These are tips I learned that have become inavaluable to me, so I wanted to share, like so many others did with me.  You can check out my posts, as well as other Ambassadors' posts that are part of the series by searching ActiveRain for "Ambassador Series".

Comment balloon 17 commentsMatt Stigliano • October 20 2009 06:08AM
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