San Antonio's Rockstar Turned Realtor®

Friends or Acquaintances? Which Do You Seek From Your Clients?

Two best friends having a good time.

photo courtesy of StuSeeger

Are online friends your friends?

Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business.  That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.

He's right, most consumers want to hire the best real estate professional the world has ever seen and little more.  But during that time, they have a basic human need - that of connection.  They don't necessarily want to be your best friend, but a great acquaintance will have more value than a stranger who happens to be the greatest real estate agent in the world.

Read the full article at AgentGenius - "Why Can’t We Be Friends? The Lost Art Of Acquaintances."

All content ©2008-2010 by Matt Stigliano unless otherwise noted.

 Matt Stigliano, Realtor® Becker Properties | (210) 646-HOME | www.RErockstar.com

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8 comments • Matt Stigliano • March 03 2010 01:45PM
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