San Antonio's Rockstar Turned Realtor®: Ambassador Series: Google Has A Short Memory - Why Consistency Matters.

Ambassador Series: Google Has A Short Memory - Why Consistency Matters.

Google Analytics for

photo courtesy of Google Analytics and

Will you miss me when I'm gone?

You've all heard it before, your blogging needs to be consistent to matter most.  The veterans shout it from the rooftops all day long, yet when you're new to blogging it's hard to see why.  No one's reading your blog anyway, right?  Wrong.  Google is always out there, day and night - reading everything it can get it's hands on.  (Note: when I say "Google" I mean all search engines and not just the mega-giant that I prefer to all others.)  Google never sleeps.

Google does have a terrible short term memory problem though.  If you don't remind Google you exist, it will forget you.  Take a week off and you'll find those precious visitors just aren't finding you.  Take a month off and your page one results will slip through your fingers.  Without a consistent feed of reading material from your site, Google will forget you.

Dear Google, I will be away for a few days.

The graph above is from my personal Google Analytics for  There I was trucking along when I left for Vegas last Wednesday.  Thursday?  A few less visitors.  Friday?  A few less.  Saturday?  A few less.  You get the picture.  I posted on Monday (the last point on the graph) and it wasn't a hot topic, but as you can see, the act of posting something alerted Google that I existed again.  The article itself wasn't even the source of the most traffic, but even the not-so-well-read articles matter when Google takes a look at the whole picture.

Of course, there are other reasons for fluctuations in the number of visitors (you can see earlier on the chart that I experienced a spike in traffic that I was able to hold for a few days), but time and time again - when I have been less than consistent, my numbers have slipped.

Do you want more traffic on a regular basis?  Well then, start writing.  The veterans have been shouting it from the rooftops since you started - don't ignore them.

This post is part of my Ambassador Series - posts designed to encourage new bloggers and help answer some of the questions you might have.  These are tips I learned that have become inavaluable to me, so I wanted to share, like so many others did with me.  You can check out my posts, as well as other Ambassadors' posts that are part of the series by searching ActiveRain for "Ambassador Series".

Comment balloon 17 commentsMatt Stigliano • October 20 2009 06:08AM


Well, next time you go away...which I am sure you that you have met so many folks just write in draft and send them up from your hotel room....problem solved.

Or send a few photos with some anchor text.


Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 11 years ago

Hi Matt. I have learned this first hand this year (my first year of blogging). I got insanely busy in July and of course was posting much less. My numbers in July were my best ever but August and September tanked and now that I have started posting again, the numbers are on the rise. And I sould add that I did not stop posting altogether, it was just much less but the numbers sure reflected that. Thanks for the reminder.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) almost 11 years ago

Missy - That's one thing I need to learn to take advantage of.  When I'm writing I usually have a few posts in me, but I tend to like to write them when I'm ready.  Once I get better at that, I can take better advantage of situations like conferences.

Barb - I didn't know you've only been blogging for a year - I thought you've been at it awhile.  Congratulations on sticking around for a year.  One of the worst drops I saw was in the end of July through August for the exact same reasons.  I got busy with clients and just didn't make the time.  (I wrote a whopping 8 posts here on ActiveRain in July.)  I'm still learning, but this is one lesson I try to remind myself of all the time.

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) almost 11 years ago

No doubt about it....the more material you have published online the higher the amount of traffic. Keep on blogging:)

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) almost 11 years ago

Matt- Keep telling us this because I always need reminding.  I have been inconsistent with my posting.  I'll have a few ideas that I write down using Kompozer but that's sometimes where they stay.  Sometimes I don't think they're "post worthy" but as Missy said even posting photos with some anchor text will help. When I was on the road for 2 weeks it would have helped to have had some pre-written posts that I could have sent.  Keep on reminding us and Thanks!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 11 years ago

Thanks, Matt! It seems that quantity may be better than quality when it comes to Google! I guess I will stop agonizing over my carefully crafted posts and just slam something on ActiveRain every day no matter what!



Posted by Robin Rogers, CRS, TRC, MRP - Real Estate Investment Adviser (Robin Rogers, Silverbridge Realty, San Antonio, Texas) almost 11 years ago

Thanks for the reminder Matt. Goes to show you that you have to have something stashed away for when you're out of town.  Like nuts for the winter.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) almost 11 years ago

Bill - I have a long way to go to reach your heights.

Kathy - Even I need constant reminders about it.

Robin - That's a tough one really.  The real secret is to have both!

Lyn - I need to learn to build a little store house.  Missy's told me it many times before and I have yet to really get one going.

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) almost 11 years ago

Matt, I took almost 6 weeks off due to family things and then it was SOOOOO hard getting started again. I need to follow Missy's advise and keep some things ready to post. I'm kind of like you though. I write it when I'm thinking of it. We'll only get better. :)

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) almost 11 years ago

At least you didn't completely disappear from the chart!

Great info/ advice Matt!

And welcome back!

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) almost 11 years ago

Hi Matt - Do you see any trends about particular days, or week vs. weekend? I believe more people are online during the week vs. weekends, which would partially account for your traffic pattern.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 11 years ago

I have a hard time storing posts. But since I have so many more developments and horse properties I want to write about, I need to get over it! Enjoy following along with you.

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing almost 11 years ago

Matt - Right you are.  Being consistent is the key both for the SEO benefit, and for the networking, too.  If you disappear from the blogosphere for very long, people also have a short memory, it seems.  :)

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) almost 11 years ago

One of the things I love about my WordPress blogs is the ability to schedule posts...  I can write a whole series and then set them up to bleed out on a regular basis.  Consistency is key... 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) almost 11 years ago

Matt - You are so right !  Consistency is so key !  And with that, I would also add a little patience as well because so often the consumers are on one's blog, but you never really know it as a blogger.  We have had people comment when we met them say things like "Oh yeah, we have been following your blog for months".  When I hear that, it inspires me to remain consistent for sure !

Posted by The Somers Team, Delivering Real Estate Happiness (The Somers Team at KW Philadelphia) almost 11 years ago

Also, just featured in "Build a Better Blog" group on Active Rain.

Posted by The Somers Team, Delivering Real Estate Happiness (The Somers Team at KW Philadelphia) almost 11 years ago

Matt, funny I should be reading thins now...I was just wondering why I haven't popped to the top of Google when performing a specific search...I'm not consistant with my blogging...enough said...time to get to work...thanks for this reminder.

Posted by Nick T Pappas, Madison & Huntsville Alabama Real Estate Resource (Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Huntsville AL) almost 11 years ago