Can a buyer searching the internet find your home?
We all want the most exposure for our homes when we put them on the market for sale and the internet is king these days - depending on which report you read, anywhere from 80-90% of buyers start their home search on the internet. No one seems to be denying that or shouting from the rooftops that the internet doesn't matter when selling your home.
There are so many sites out there that list properties and that can be found by search engines. So how does a Realtor® market your San Antonio home and make sure your home is being found by buyers? Each agent does it differently and although there are some basics that you should get from any agent, there are some that have more than just the basic marketing tools up their sleeves.
Introducing San Antonio single property websites.
The first thing most home sellers do is google their own home when it goes on the market. I love when my clients do, because they're never disappointed with the results. In addition to the multitude of sites that list their homes for sale; my clients will also find results for my various blogs (including ActiveRain and RErockstar.com), YouTube, and my latest endeavor to push my client's homes to the top of the rankings: single property websites. Single property websites are nothing new and Realtors® have been using them for years. What makes this new addition to my marketing tool-kit for your San Antonio home special is how they are built and maintained. Single property websites are often generated via various companies and real estate related websites. While they can be useful, the canned nature of them can often lead to very bland results (same with many of the canned agent sites). With these new single property websites for my San Antonio home seller clients, I am working to change San Antonio real estate for the better.
One of the biggest benefits of these single property websites is better Google search rankings (through the diligent use of SEO - search engine optimization) for you and your home. By combining detailed property information, maps, photos, videos, local area information, neighborhood information, and much more; these websites will give potential buyers a more complete picture of the home for sale and help them make the decision to call their agent and view your home in person.
See what a single property website looks like - 19311 Terra Brook, San Antonio 78255
Looking to sell your home in San Antonio? Contact Matt Stigliano with RE/MAX Access.
All content ©2008-2010 by Matt Stigliano unless otherwise noted.
Matt Stigliano, Realtor® Becker Properties | (210) 646-HOME | www.RErockstar.com
"Your all access pass to San Antonio real estate."
Matt - great post! Sometimes our clients need to know the BEST web coverage isn't necissarly the most obvious, like Realtor.com, Trulia.com, or Redfin.com here in Southern California. Best of luck to you!
Matt, this sounds like a great deal for sellers in your area!
What a great post -- educating sellers, single property websites are a great way to promote listings! Thanks for sharing
Matt, let me know how it goes, I have thought about it, but not sure they would get the SEO I need. Are you going to modify after they sell or take them down?
Do you have a ROI on this?
What are you using to set that up? A program? company? or just doing it yourself? I looked couldn't see it.
Missy - This is my first go around with this. I decided to run with it after looking at a few search results and realizing I wanted to get more out of them. It's a Wordpress site using the Contructor theme with adjustments and some personal research. I had already done posts about the neighborhood, so it was easy to combine them into the site. Since it was the first one I was building, I put a lot of extra time into it, know that I have my basics done, they will get easier as I go along. I'll email you some of the finer points.
Matt, you know I am a techno dufus - do you know if these are the same "personal websites" being offered by companies in Los Angeles who do videos and photography?